2000 Archives - YOS CAMPAIGN
A MULTI-FORMAT VISUAL WORLD FOR 2000 ARCHIVES’ YEAR OF SNAKE COLLECTION, EXTENDING THE CAMPAIGN ACROSS FASHION IMAGERY, FILM, AI-GENERATED CONTENT AND DIGITAL EXPERIMENTATION. FROM A 90S GAME-INSPIRED TEASER AND DANCE FILMS TO LOOKBOOKS, PRODUCT VISUALS AND SURREAL AI IMAGERY, EACH FORMAT EXPLORES A DIFFERENT SIDE OF THE COLLECTION WHILE REMAINING PART OF ONE CONNECTED VISUAL LANGUAGE. VISUAL & ART DIRECTION / AI IMAGE-MAKING — SEULKI SUE LEE
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