Art Directing / Styling & Design / Communications
Entire Concept started from PRODUCT, itself. Nano-collection does have eccentric and unique details with - eyewear small size can be held on one’s palm. To emphasise this characteristic of product, I started researching and developing most new and unconventional way to present.
Come up with an idea of having modern fantasy, I select visual artist AES+F to to avoid showing conventional concept of fashion campaign. we rather present this work as an art film ‘The Circle of Life’ was created simultaneously as a pursuit of our origins and of our future, where we reach out to fantastical creatures as if for our dreams and where our life has no beginning or end.
